Privacy Policy

Data Privacy Policy
We appreciate your interest in our company and want you to feel secure with regard to the protection of your personal data when you visit our website. We particularly comply with the new requirements of the General Data Protection Regulation of the European Union ("GDPR").
A. MENARINI Diagnostics Deutschland, a Division of BERLIN-CHEMIE AG, Glienicker Weg 125 is the controller regarding the processing of your data on the website (in the following: "website"). For more information on the controller, please refer to the imprint. You can contact our data protection officer at the following address:
Glienicker Weg 125, 12489 Berlin
or send an e-mail to:
We take the protection of your personal data very seriously. Personal data are all data that refer to an identified or identifiable natural person, such as name, address, and email address. When you visit our website, we collect personal data that we process in accordance with applicable data privacy protection regulations. 
We store your data only as long as this is necessary for the performance of our website and the associated services or we are legally obliged to store your data.
With this data privacy policy we would like to inform you about the data we collect during your visit on our website and how this data is used.
This online service is not addressed to children under the age of 16.

Data processed when our website is visited
When you use this website for information purposes only, i.e. when you do not register or otherwise provide us with information, we process only the personal data that your browser transmits to our server. If you want to browse our website, we collect the following data that are technically necessary to display our website to you and to ensure the website's stability and security (the legal basis is Article 6 (1) (f) GDPR):
•    IP address 
•    Date and time of visit 
•    Time zone difference to Greenwich Mean Time (GMT)
•    Content of request (specific site) 
•    Access status/HTTP status code 
•    The amount of data transferred in each case 
•    Website from which the request is made 
•    Browser 
•    Operating system and its interface 
•    Language and version of browser software 
The data is deleted automatically after a storage period of 7 days.

Use of cookies
Detailed information on the cookies we use can be found in the cookie settings in the footer of this website.There you can also change the settings for cookies at any time.
Required Cookies are necessary for the website to function properly. Cookies are small text files that are created automatically by your browser and are stored on your device (e.g. laptop, tablet, smart phone) when you visit our website. Information that comes in connection with the specifically used device is stored in the cookie. This does not mean that we are able to directly identify you. The use of cookies is intended to make the use of our services more enjoyable for you. We use session cookies, for example, to recognise that you have already visited individual pages of our website. These cookies are deleted automatically after you leave our website. 
For user convenience, we also use temporary cookies that are stored on your device for a specifically defined period of time. If you revisit our site to use our services, it is immediately recognised that you have already visited our website, what entries you have made and which settings you have chosen, so you do not have to enter the information again. 
Due to their importance for the functioning of the website, you cannot refuse required cookies. We base our processing of personal data on Art. 6 (1) (b) GDPR, the contractual provision of our services.
Furthermore, with your consent (Art. 6 Sec. 1 lit. a GDPR), we use third party cookies to statistically record and analyse the use of our website to optimise our services for you and to display information specifically tailored to you. These cookies enable us to recognise revisiting users after they have already visited our website. These cookies are automatically deleted after a defined period of time. You can revoke your consent at any time without disadvantages and with effect for the future. To do so, please change your cookie settings.
Most browsers accept cookies automatically. You can adjust the settings of your browser so that no cookies are stored on your device or a notice appears every time before a new cookie is set. However, you may not be able to use all the functions of our website fully, if your device does not accept cookies.

Data processing during contact 
You can ask question about our products and services using our contact form, providing this information: e.g. your name, your e-mail address. Using the contact form is not required.
If you contact us by e-mail, we save the information you give us (e.g. your e-mail address, possibly your name and telephone number) so that we can answer your questions.
We save the information you give us for the communication with you (the legal basis is Article 6 (1) (f) GDPR). 
If you give us information regarding possible side effects of our medical products, we are required by law to process and save this information (the legal basis is Article 9 (2) (i) GDPR).
We delete the data obtained in this context when storage is no longer necessary, or we limit the processing in case of statutory retention duties.

Order of brochures/materials
If you order brochures or other printed products/materials via this website, we will use your personal data stated in the order form to carry out our pre-contractual duties and to fulfil the contract (provision of the materials ordered). The legal basis for this is Article 6 (1)(b) GDPR.
We store your data only as long as necessary for the processing of the order and due to legal retention periods.

Google (Universal) Analytics 
If and as long you have given us your consent, we use Google (Universal) Analytics, a web analysis service provided by Google Inc. with its registered office at 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA. We use Google (Universal) Analytics to analyse and regularly improve of our website. Obtaining the statistics makes it possible for us to improve our services and make them more interesting for you as a user. The legal basis for the use of Google (Universal) Analytics is Article 6 (1) (a) GDPR (consent).
Google (Universal) Analytics uses techniques, such as cookies – text files that are stored on your computer – that make it possible to analyse your use of the website. The information concerning your use of this website is normally transmitted to a Google server in the USA and stored there. However, when the IP address is anonymised on this website, the IP address is shortened before transmission within the Member States of the European Union or other signatories of the Convention on the European Economic Area. Only in exceptional cases is the complete IP address transmitted to a Google server in the USA and shortened there. 
You can revoke your consent at any time without disadvantages and with effect for the future. To do so, please change your cookie settings, which you will find in the footer of this website.  
You can also prevent the data generated by the cookie regarding your use of the website (including your IP address) from being collected and sent to Google as well as the processing of the data by Google by downloading and installing the browser plug-in available through the following link:

Google Tag Manager
Google Tag Manager is used on this website. Google Tag Manager is a Google Inc. solution for companies to manage their website tags via an interface. The Google Tag Manager tool does not use cookies and does not collect personal data. The tool provides for the initiation of other tags that, in turn, might collect data. Google Tag Manager does not access these data. A deactivation on the domain or cookies level remains in place for all tracking tags implemented by Google Tag Manager.

Use of Vimeo plug-ins
If and as long you have given us your consent, we use the provider Vimeo, among others, to be able to present videos to you. Vimeo is operated by Vimeo, LLC with its headquarters at 555 West 18th Street, New York, New York 10011, USA. The legal basis for the use of Vimeo plug-ins is Article 6 (1) (f) GDPR.  
We use plug-ins of the provider Vimeo on our website. When you call up this plug-in, a connection to the Vimeo servers is made and the plug-in is displayed. This tells the Vimeo server that you have visited our website. If you are logged in as a member of Vimeo, Vimeo will link this information to your personal user account. If the plug-in is used, by clicking on the start button of a video, for example, this information is also linked to your user account. You can prevent this linking by logging out from your Vimeo user account and deleting the relevant cookies before using our website.
You can find further information on data processing and notices regarding data privacy protection by Vimeo here:
You can revoke your consent at any time without disadvantages and with effect for the future. To do so, please change your cookie settings.  

Recipients of personal data and data transfer to third countries

Side Effects/ Adverse Events
If we become aware of potential cases of adverse reactions to one of our products, we are required by law to document and share the relevant information, including personal information with authorities worldwide and, where necessary for further assessment, to contact the reporting parties. 

Enforcement of rights
We may pass on data to rights holders, consultants and authorities in order to enforce our rights or to protect our rights or the rights of third parties. 

External service providers for data processing: 
We use service providers who support us in the performance of our services. These service providers process your data on our behalf, in accordance with our instructions and under our supervision exclusively for the purposes described in this privacy policy. These service providers can also be based outside the EU. We will take all necessary steps to ensure that the data you provide is adequately protected in accordance with the requirements data protection laws of European Union. Where necessary, we use EU standard contractual clauses to ensure a legally adequate level of data protection.

Data Security
We use technical and organizational security measures to protect your personal data against misuse, loss, destruction or against access by unauthorized persons. Our security measures are in accordance with the current state of the art.

Your rights and contact information

General rights
We would like to inform you about the various rights offered to you as a data subject (Art. 4 (1) no. 1 GDPR). You can find more information about your rights in Art. 15 – 21 GDPR and Art. 32 – 37 Federal Data Protection Act.

To exercise your rights please contact our data security officer. You will find her contact information at the top of this Privacy Policy.

Right of Access
You have the right to request information about which of your personal data we have collected and processed. This includes information about the purposes such data are used for and the time period such data will be stored as well as information about the recipients or recipient categories to whom the data will be disclosed. Furthermore, you have the right to obtain a copy of the personal data undergoing processing. 

Right to Rectification
You have the right to obtain rectification of personal data that is not or no longer accurate. You also have the right to have incomplete personal data completed. We forward corrections of your personal data to third parties where this is legally required.

Right to Erasure ("Right to be Forgotten")
You have the right to obtain erasure of your personal data from us, where one of the following applies:

•    Your personal data are no longer necessary in relation to the purposes for which they were collected or otherwise processed or the purpose has been fulfilled;

•    You have withdrawn your consent and there is no other legal ground for the processing;

•    You have objected to the processing and there are no overriding legitimate grounds for the processing; where personal data are processed for direct marketing purposes your objection suffices to end the processing;

•    Your personal data have been unlawfully processed;

•    Your personal data must be erased for compliance with a legal obligation in Union or Member State law, to which we are subjected;
Please consider that your right to erasure may be restricted by law. Legal limitations include, but are not limited to, Art. 17 (3) GDPR and § 35 of the Federal Data Protection Act.

Right to Restriction of Processing
You have the right to obtain from us restriction of processing, where one of the following applies:

•    You contest the accuracy of your personal data, for a period of time, that enables us to verify the accuracy of the personal data;

•    The processing is unlawful and you oppose the erasure of the personal data and request the restriction of use instead;

•    We no longer need the personal data for the purposes of processing, but you require the personal data for the establishment, exercise or defence of legal claims, or

•    You have objected to the processing, yet verification whether our legitimate grounds override yours are still pending.
We will inform you about a restriction according to the aforementioned grounds before we lift the restriction of processing.

Withdrawal of Consent
You have the right to withdraw your consent at any time to take effect in the future. Your notice of withdrawal does not need to meet any formal requirements. You may simply send an informal notice to the abovementioned contact addresses. This also applies to consent given before the GDPR took effect (i.e. before 25th May 2018). The withdrawal of consent does not affect the lawfulness of processing before the withdrawal.

Right to Data Portability
You have the right to receive the personal data concerning yourself and provided by you in a structured, common and machine-readable format and to transmit these data to third parties. You may infer details and restrictions from Art. 20 GDPR. The exercise of your right to data portability does not in any way affect your right to erasure. 

Right to Lodge a Complaint with a Supervisory Authority
You have the right to lodge a complaint with the competent supervisory authority, particularly the commissioner for data protection and freedom of information in Berlin or the supervisory authority in the Member State of your residence, your place of work or the place of the alleged data protection violation, if you believe that our processing of your personal data violates applicable data protection laws. 

Right to Object
According to Art. 21 GDPR you have the right to object at any time, on grounds relating to your particular situation, to the processing of your personal data, if we based the processing on Art. 6 (1) (f) GDPR. If you object we will no longer process your personal data, unless:

•    We are able to demonstrate compelling legitimate grounds for the processing, which override your interests, rights and freedoms, or

•    The processing serves the establishment, exercise or defence of legal claims.
You especially have the right to object to the processing of your personal data for direct marketing, if we use your data for such purposes. If you object to our processing of your personal data for direct marketing, we will no longer use your personal data for this purpose. 

Last updated: February 2021

Our values

4 values, which have given life to Menarini and shaped its history